kaleio

Brand Name Creation

Our KaleioCreate™ system develops compelling brands with stories and elements that connect and build loyalty with their end-users. We combine our proven process with qualitative insights for creative direction, from your key target audiences.

• Nomenclature for:
• Brand name
• Corporate identity
• Taglines

• Name candidates are screened for:
• Trademark availability
• Tested for linguistic clearance
• Validated with key demographics
• Market acceptance

Brand Strategy

Our StrategyMatters™ platform offers fully customized research, allowing our clients to make data-driven decisions. We use proven qualitative and quantitative methods to help uncover solutions to your specific challenges. From commercial to marketing strategies, Kaleio is there to support your team every step of the way.

• We provide a strategic blueprint for brand portfolio development.
• Stronger
  brand
  positioning
  Communicate
  attributes
  & benefits
  Keys to brand
  adoption
  & loyalty

Brand Architecture

Our StrategyMatters™ platform assists our clients with their brand architecture and portfolio needs. We create and organize brands, products and services to help an audience access and relate to a brand. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.

• We explore the following strategies:
• 
  Brand Chaos
  Brand Architecture
• Branded House
• House of Brands
• Hybrid or Endorsing Brand
• Visual Leveraging

Market Research

Kaleio provides customized research delivering the critical insights that drive strategic decisions and performance. Our proprietary global panel of respondents and methodologies can meet all of your research needs.

• Brand Name Validation Testing:
• Associations
• Fit to concept
• Initial recall
• Likeability with rationale
• Personal preferences
• Fit to category
• Memorability

• Market Research Capabilities Snapshot:
• Awareness, Attitude, & Usage (AAU)
• Brand Equity & Brand Positioning
• Concept Testing
• Brand Tracking
• Customer Satisfaction Studies
• Logo & Packaging Research
• Pricing Strategy & Conjoint Analysis

Pricing Strategy

Price says a lot more about your brand or product, than the cost – it helps create its market positioning and value. Our StrategyMatters™ platform helps our clients match their pricing strategy to their value proposition through pricing research methodologies.

• Ask your target market:
• PSM (Price Sensitivity Meter)
• Expectations vs. Performance
• Perception Matching
• NPS (Net Promoter Score)
• Financial Forecasting: R&D drug, branded generic, generic, device or diagnostic – ad hoc with multiple scenarios

Visual Identity

We approach each project with a refined balance of aesthetic design, implementation, and strategic considerations.

Regulatory

We have extensive experience developing memorable and approvable names for the pharmaceutical industry – our process is fully compliant with the latest guidance from all major safety authorities.

• Pharmaceutical Naming:
• Product Trade Name
• Nonproprietary (USAN/INN)
• Medical Device / Diagnostic
• Line Extension

• Name Safety Research:
• Phonologic and Orthographic Similarity
• Promotional or Exaggerative Analysis
• Failure Mode & Effects Analysis (FMEA)
• Prescription Simulation Analysis

Trademarks

Our AvailaBrand™ platform includes trademark screening to uncover any potential conflicts in your desired markets.

We have trademark specialists to partner and assist your legal team in this crucial stage of name development. AvailaBrand™ provides vital assistance in determining trademark viability and associated risk. Once your name candidate is chosen, our team will assist with registration and brand monitoring.

Linguistics

Our AvailaBrand™ platform also includes linguistic screening to uncover any translation or transliteration issues with your name candidates.

• Global Market Acceptance!

• Linguistic screening and translations in 25+ languages to identify:
• Pronunciation issues
• Negative associations & connotations
• Slang & cultural relevance